Tuesday, September 05, 2006

It's not about the bike, it's the marketing

What is it about the Vuelta that makes it sink without a trace in the Australian media? Why does Le Tour de France get such a boost and the Tour of Spain disappear from view? Was the Giro reported any better? Or worse? My personal feeling is that Aussies have to be winning, but they win lots of races and don't get a run, so that's no the whole story, is it?

Doesn't help that it's September - the footy finals season. Yes, it matters to plenty of people, but we can think and read about more than one thing at a time, surely? We can thank our lucky stars for the WWW. And the click-thru revenue that could stay in Australia drifts offshore...